The Winner Effect

13.19

In ‘The Winner Effect’, Ian Robertson, one of the world’s most respected neuroscientists, shows how success affects the inner workings of the brain and explores the implications for all of us, in business, on the public stage and in our emotional lives.

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SKU: 9781408831656 Category: Tag:

Description

What makes a winner? Why do some succeed both in life and in business, and others fail? The ‘winner effect’ is a term used in biology to describe how an animal that has won a few fights against weak opponents is much more likely to win later bouts against stronger contenders. As Ian Robertson reveals, it applies to humans, too. Success changes the chemistry of the brain, making you more focused, smarter, more confident and more aggressive. And the more you win, the more you will go on to win. But the downside is that winning can become physically addictive.By understanding what the mental and physical changes are that take place in the brain of a ‘winner’, how they happen, and why they affect some people more than others, Robertson explains what makes a winner or a loser – and how we can use the answers to these questions to understand better the behaviour of our business colleagues, employees, family and friends.

Additional information

Weight0.264 kg
Dimensions19.8 × 12.9 × 2.1 cm
Author

Publisher

Imprint

Cover

Paperback

Pages

xi, 306

Language

English

Edition
Dewey

158 (edition:23)

Readership

General – Trade / Code: K